Chivas whisky, the economy innovator in Europe and Asia pacific

If there is a single whisky that is recognized around Asia pacific as a top quality scotch whisky then it needs to be the Chivas whisky. This premium whisky is released by the Chivas borthers which subsequently is actually owned by Pernod Ricard. Chivas whisky currently is the industry innovator in whiskies for 12 years or longer. In fact the sales happen to be continuously developing out of the year 2002 to 2011.

Chivas Regal Scotch whisky was first first released in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are typically three main whiskies out of this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old blended with whisky provides a taste that reminds you about honey and ripe apples while on the palate it comes across as being round and creamy. There are even hints of hazelnut and butterscotch in the taste. The 18 year old blended whisky is matured for at least 18 years before it is bottled and tastes of orange and chocolates. On the smell it seems citrus, spices and fruits. Even while on the palate you get spicy taste. Chivas Regal 25 year old is matured for 25 years or longer and tastes of apricot and peach.

There is longer story behind this excellent drink. It had been initiated by the Chivas brothers in the year 1801. They began a shop that sold spices, Caribbean rum, coffee, and some other food products to wealthy buyers. In the year 1842 subsequently after the visit of Queen Victoria to Scotland they were questioned to provide goods to the royal family at Balmoral Castle. And in the year 1843 they were awarded the desirable royal warrant to present goods to the Queen.

As their status progressed, potential customers often prosperous and affluent, would ask them to supply smooth whisky. Therefore, in the year 1850 James Chivas started out to merge whiskies to make smooth whisky that would meet his affluent potential customers taste. He created a proprietary brand Chivas Brothers and released the first blended with scotch whisky “Royal Glen Dee. This had been shortly accompanied by yet another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S had been growing and to capture this market the Chivas brothers made the decision to develop an aged whisky and it had been named Chivas Regal. In the year 1909 Chivas Regal 25 year old was first released and top quality brand and quickly seized the imagination of the Americans. They went on to appreciate great success till prohibition put a spoke in the wheel in 1920.

Seagrams purchased the Chivas Regal brand in the year 1949 and put into use their enormous marketing and sales network to further market this top quality whisky. When the prohibition had been lifted and the Second World War ended Chivas launched their 12 year old. Nowadays Chivas Regal had turn out to be highly popular and had a large loyal customer base. Among its really widely known customers was the well-known Frank Sinatra.

The time the 20th century was over they actually had 18 year old and 25 year old added to their list. Because of the breakup of the Seagrams Group, Chivas had been purchased by Pernod Ricard in the year 2000 and it remains to be with them to this day.

Chivas whisky seems to have always performed well and has got received a couple of awards and medals at spirits competitions. For the San Francisco World spirit contest it garnered the gold medal in the year 2006 and 2008.